Again a summer when sublimation clothing is making all the right noises among the fashion-forwards. The demand for sublimated shirts, pants and jackets is high in the market this season. But, while this news should have brought big smiles for the small business owners, the scene is otherwise.

The fact is that even with its high appeal in the market, many retailers and wholesalers are failing to capitalize on it. End result is small sale and meager profit margin. It’s a big challenge that very few really know how to effectively deal with.

High competition in the market

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